Creed Corporation Ltd ("We") are committed to protecting and respecting your privacy.
This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. This privacy policy applies between you, the user of this website and Creed Corporation Ltd, the owner and provider of this website. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. For the purpose of the Data Protection Act 1998 (the Act), the data controller is Creed Corporation Limited of Kemp House, City Road, London EC1V 2NX. Please read this privacy policy carefully.
If you have any requests or queries concerning your personal information or our use of it please contact us at info@creedcorp.com
1. Information we may collect from You and how we collect this data
1.1 We may collect and process the following data about you: name; gender; contact information such as email address, telephone number, billing address, delivery address; demographic information, such as postcode, preferences, interests; Automatically collected data such as IP address; web browser; operating system; list of URLs starting with referring site, affliate urls, your activity on this website, and the site you exit to; details of transactions; in each case, in accordance with this privacy policy.
1.2 We collect information in the following ways: data is given to us by you; data is received from other sources; and data is collected automatically.
Information that you provide includes information obtained by filling in forms on our website www.riderscreed.co.uk (our website). This includes information provided at the time of registering to use our site, buying Products from us, posting material or requesting further services. We may also ask you for information when you enter a competition or promotion sponsored by us, and when you report a problem with Products purchased from us or problems with our website.
- If you contact us, we may keep a record of that correspondence, his may be via phone, website, post, email or through other means;
- We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them. These surveys may be carried out on our behalf by third parties.
- Details of transactions you carry out through our site and of the fulfilment of your orders and to process payments for Products.
- Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.
- We may monitor and record telephone conversations with you to ensure consistent service levels, to prevent fraud or other crime and for training purposes.
2. IP Addresses and cookies
2.1. We may collect information from non-registered users of our website by the use of anonymous cookies which keep track of your internet browsing patterns to build up a demographic profile. These cookies may also attach to your computer when you click on one of our advertisements appearing on a third party website. This allows us to manage our relationship with that affiliate site. Anonymous cookies also gather information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
2.2. When you register on our site we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:
- To estimate our audience size and usage pattern.
- To store information about your preferences, record how you use our website, and so allow us to customise our site according to your individual interests and to direct you to new areas that we think may be of interest to you.
- To speed up your searches, and to customise our website based on your browser type.
- To recognise you when you return to our site to simplify logging on.
2.3. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site and you will not be able to shop online at any of our stores or access areas reserved for registered users. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.
You can find out more about the way cookies work by visiting www.cookiecentral.com Please note that our advertisers may also use cookies, over which we have no control. 
3. Where we store your personal data
3.1. The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA), however this will be limited to countries determined by the European Commission as providing an "adequate level of data protection" or the US if the company is signed to the Privacy Shield. It may also be processed by staff operating within these areas who work for us or for one of our suppliers. Such staff and suppliers maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
3.2. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. You agree to accept responsibility for any activity that occurs when your account with password is used. You should inform us immediately if you have any reason to believe that your password has become known to anyone else or the password is or is likely to be used in an unauthorised manner.
4. Uses made of the information
4.1. We use information held about you in the following ways:
- To ensure that content from our site is presented in the most effective manner for you and for your computer or to improve this website.
- For administrative or operational reasons relating to our services or to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
- To carry out our obligations arising from any contracts entered into between you and us. To facilitate orders we may have to share your information with our agents or contractors who assist us in providing our business operations.
- For statistical or survey purposes.
- To check details on applications for credit and credit related accounts or facilities, and to recover debts or compensation payments.
- To allow you to participate in interactive features of our service, when you choose to do so.
- To notify you about changes to our service.
4.2. We like to hear your views to help us to improve our service. From time to time, we may contact you by post, email telephone or fax to ask your opinions.
4.3. Where you give us permission to do so we may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by email, post, fax or telephone.
4.4. Unless you select otherwise we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.
4.5. Where you permit us to share your information with selected third parties, we (or they) will contact you by electronic means only if you have consented to this.
4.6. Newsletters and Marketing
For delivery of direct marketing to you via email, we'll need your consent, whether via an opt-in or soft-op-in;
a. soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example when you order from us, or ask for more details about a particular product or service, and we are marketing similar products/services). Under "soft opt-in" consent, we will take your consent as given unless you opt-out.

b. for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we'll provide.

c. If you are not satisfied about our approach to marketing, you have the right to withdraw consent at anytime. You can opt-out of receiving these general emails at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing us at info@creedcorp.com

We use a third party provider, WIX and Asend, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our newsletter. 
We do not sell, buy, rent or trade email lists with other organisations and businesses.

d. when you register with us or place an order with us to receive our services, the legal basis for this processing is the performance of a contract between you and us and/ or taking steps at your request, to enter into such a contact. e. We may use your data to show you adverts and other content on other websites (often referred to as remarketing. If you do not want us to use your data to show you relevant adverts and other content on other websites, please turn off the relevant cookies (please refer to our cookie policy for details.
5. Who we share data with, how we Keep it secure and retention
5.1. We may disclose your personal information to any member of our group of companies including employees, agents, and/or professional advisors - in order to fulfil the transaction and deliver goods
5.2. We may disclose your personal information to third parties - to ensure the proper adminstration and smooth running of our website, process user payments and refunds, deliver your goods and fulfil your order. Relevant authorities may require your data to facilitate the detection of crime and collection of taxes or duties.
- In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
- If we or substantially all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.
- If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions and other agreements; or to protect the rights, property, or safety of Creed Corporation Ltd, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
5.3. When we transfer or receive certain types of sensitive information such as financial or health information we redirect you to a secure server and will notify you through a pop-up screen on our site that this is happening. We have put in place appropriate security measures to protect against the loss, misuse or alteration of information we collect form you.
5.4. We take on-line security very seriously and are a registered secure site under Comodo High Assurance Secure Server CA.
5.5. We use a server certificate (also known as a digital certificate) to assure you of our identity and secure socket layer (SSL) to encrypt data transmissions.
5.6. All reasonable steps are taken to protect your personal information. However, the nature of the Internet means that an absolute guarantee of security cannot be offered and you should be aware that there may be a small security risk in exceptional circumstances when disclosing or uplifting information online.
5.7. Unless a longer retention period is required or permitted by law we will only hold your data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the data is deleted. Even if we delete your data, it may persist on backup or archival media for legal, tax, or regulatory purposes.
6. Your rights
6.1. You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes.
6.2. To change your preferences you may also send an email to info@creedcorp.com
6.3. If you give us your telephone number to contact you but change your mind please use the above telephone number and email to change your preferences.
6.4. Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
6.5. If we have, with your permission, allowed third parties to use your personal information and you change your mind we will take reasonable steps to help you remove your details from their contact or mailing lists but we do not have any control over their activities.
7. Access to the information
7.1. The data protection legislation gives you the right to access information held about you. Your right of access can be exercised by making a subject access request. You can request this by emailing us at info@creedcorp.com
7.2. If you notify us of any inaccuracies in the information we hold about you we will do our best to correct that as soon as possible. Please send us an email at info@creedcorp.com or write to us at Creed Corporation Ltd, Kemp House, London, EC1V 2NX.
7.3. You have the right to request us to delete or remove your data from our systems.
8. Changes to our privacy policy
8.1. Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. If you are concerned about how your information is used, you should check this page periodically.
9. Contact
9.1. Questions, comments and requests regarding this privacy policy are welcomed and should be addressed info@creedcorp.com.